Salih Üsame Usta was born in Istanbul in 1985. He completed his undergraduate studies in Business Administration at Istanbul Commerce University and later earned his MBA from Istanbul Bilgi University. He began his career at Mersa Elektronik ve Teknolojik Ürünler Ticaret A.Ş. as Assistant Product Manager and later held positions as Product Manager and Sales Manager at PENTA Teknoloji Ürünleri Dağıtım Ticaret A.Ş. He also served as Deputy General Manager of Sales and Marketing at Ersa İthalat ve Ticaret A.Ş.

From 2021 to 2023, Usta held the positions of Deputy General Manager of the Food Group and General Manager of Aslı. As of 2024, he serves as a member of the Board of Directors at Aslı.